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Premium Fishing Tackle
—Without The Premium Price Tag
Just Launched:
Gem-N-Eye Jig - Tungsten
JB's #1 selling ice lure is now available in Tunsten! This lure drops faster to the fish, offers greater sensitivity, and is able to be picked up on Forward Facing Sonar much better than lead jigs. Also ideal for set lines, below a bobber, or on a rattle wheel.
New Color & Size
Lake Trout Tubes
Now available in the new Wonderbread color and a heavy-duty 2 oz rigged 6" option, Mission Tackle Lake Trout Tubes just got even more deadly. More visibility. More depth. More fish.
New Product
Fluorocarbon Gamefish Rigs
Featuring our bright Glow Treble Hook and a 12", 10lb fluorocarbon leader, the Gamefish Rig is ready to fish straight from the pack. A #10 crane swivel prevents twist, giving anglers consistent performance.
Horizontal Jigging
Twitch Blade
The Twitch Blade’s horizontal design and holographic flash closely mimic live bait, giving anglers a natural presentation fish can’t ignore. Rip it hard and it darts, rolls, and resets with strike-provoking vibration.
Tungsten
Tung Bug
The Tung Bug is a tungsten blade bait for ice anglers who want instant depth and sensitivity. Its realistic profile and hologram eyes provide lifelike flash, while tungsten construction provides a tighter feel and a much faster sink rate than standard blade baits.
Three Hooks
Grabber Jig
This is a unique concept in Jig Heads with three individual hooks to maximize hookups. This also allows the use of more than one bait on the jig, as feeding gamefish are trying to consume multiple baitfish at once.
New:
Tungsten Search Bait
This lure was created with our same Tungsten Heavy Metal Jig heads, along with our Back to Back Spinner Blade that spins freely. Attached is a barrel swivel, fast snap and a #4 slow death hook.
Tungsten Heavy Metal
Short Shank Jig
When the bite gets picky, switch to short shank. The Short Shank Tungsten Heavy Metal Jig is your go-to for pressured fish and live bait setups.
Now available.
Tungsten
Heavy Metal Jig
The Heavy Metal Tungsten Jig offers unmatched sensitivity and a fast fall rate, making it a top choice for anglers using live sonar.
JB Lures
Our Mission
Quality and innovation have been and continue to be trademarks for JB Lures. From the original and often copied unique Gem-N-Eye jig, to custom blades for our spinner rigs such as the Ventilator and Vibra Flash Baldes, JB Lures are uniquely designed to consistently catch fish.